We cannot expect everyone to speak the local language, especially when we are talking about tourists who plan their trip in a foreign country.
It is easy for an English speaker to search an address or a route in Israel, since the maps are available in both Hebrew and English, but what would a Russian speaker do? In AtlasCT we understand that localization is important, but you also need to provide services to users who are not local.
This is why we developed a uniqe feature that allows to search addresses even in languages which are not included in the map data.
We are using this feature in our new version of ABmaps for the Russian speakers at
http://www.abmaps.ru